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1. To protect the advertiser's investment : Planning should be done in order to have a successful campaign that will yield profit and safeguard the funds spent to finance the advertising program.  2. In order to meet the challenge of the competitor: In Advertisement, there are competition as there are so many agencies and media. So planning needs to be done to excel competition.  3. To protect the advertisement agency's image:  Every an agency handles an advert task, the image of the agency is at stake. The advertiser's must ensure success which is planning needs to be done first before execution.  4. Rise in Advertisement cost - The funds used in advertising is getting higher everyday. No advertiser would want their funds to go to waste. Good planning helps in making sure their funds don't go to waste.  5. Consumer Satisfaction : Consumers must be satisfied with the advert in order to ensure that the advert is a success. The campaign must convince the consu

What is Advertisement planning?  Planning is paramount and necessary in advertisement. Planning is the arrangements, designing, drawing, scheming, sketching as well as plotting which is done at the start before the advertisement is done. It can be regarded as a guardian to advertisement. It entails the critical practice to ensure the efficiency of the advert. Planning is done in order to ensure that advert goes well.  Planning makes the advert effective. This is where the strategies are planned out, to make sure that the target audience gets the message, understands & fathoms it, in order to yield desired results.  Planning is for ideas, decision making and arrangements layouts.